Types of personal information we collect

We collect, use and store different types of personal information about you, which we have grouped together as follows:

Types of personal information

Description

Identity Data

ID information including your name, marital status, title, date of birth and gender

Contact Data

Where you live and how to contact you

Financial Data

Your financial position, status and history, including bank details and credit rating

Transactional Data

Details about payments to and from you and other details about services you purchase from us

Contractual Data

Information obtained by providing legal services to you

Communications Data

What we learn about you from letters, emails and conversations between us

Social Relationships Data

Details about your family, friends and other relationships

Publicly Available Data

Details about you that are publicly available, such as on Companies House or elsewhere on the internet

Marketing Data

Details about your preferences in receiving marketing communications from us and our third parties

Consents Data

Any permissions, consents or preferences that you give us

Usage Data

Information about how you use our website, products and services

 

How we use your information

The table below outlines how we use your personal information and our reasons. Where these reasons include legitimate interests, we explain what these legitimate interests are.

What we use your information for

Our reasons

Our legitimate interests

  • To send marketing communications to you
  • Consent
  • Soft opt-in (i.e. where we have an existing relationship that allows us to send electronic marketing communications to you on an opt-out basis)
  • Legitimate interests
  • To promote our goods and services and keep you up to date with relevant news and developments
  • For other marketing and business development activities, including to seek new business, promote our business and events management
  • Consent
  • Soft opt-in (i.e. where we have an existing relationship that allows us to send electronic marketing communications to you on an opt-out basis)
  • Legitimate interests
  • To develop our relationship with you and others
  • To attract new business, including bidding and tendering
  • To promote our business
  • To tell you about new legal services and developments that might interest you
  • To seek your consent if we need it to contact you
  • For events management
  • Consent
  • Soft opt-in (i.e. where we have an existing relationship that allows us to send electronic marketing communications to you on an opt-out basis)
  • Legitimate interests
  • To hold events, such as seminars or corporate hospitality to promote our business and its services
  • To manage the systems that contain our marketing database
  • To manage marketing preferences and keep our records up to date
  • Legitimate interests
  • For data management for marketing and business development purposes
  • To improve our systems and services
  • To seek feedback
  • To seek your consent when we need it to contact you
  • For data analysis, testing, research, statistical and survey purposes
  • For analytical purposes relating to electronic marketing communications that we issue (for more information on our use of email tracking please see our Cookies Statement)
  • Legitimate interests
  • Consent (where required by law)
  • To understand how our communications are used and what content is accessed by those who receive them
  • Data management for marketing and business development purposes
  • To assess which of our services may be of interest to you and to tell you about them
  • Improving our systems and services

 

Marketing communications

You can update your preferences at any time by visiting our preference centre.

Where you have provided us with your contact details in the course of a meeting, conference or other event which suggests to us that you might wish to hear further from us in connection with products or services that we offer we may contact you by a single e-mail asking you if you wish to sign up to receive marketing material by visiting our preference centre. If you do not sign up we will not contact you again with unsolicited marketing communications unless you ask us to, although we will still communicate with you for other purposes in the normal course of any other relationship we may have with you.

Where we collect your personal information from

We may collect personal information about you from the following sources:

  • Directly from you
  • Organisations or other people who know you
  • Events companies
  • Reputable marketing companies
  • Publicly available sources
  • The internet and social networking sites such as LinkedIn
  • Intermediaries we know and with whom you deal

Who we share your information with

We only share your personal information with the following third parties:

  • Our agents and service providers who we use to help us with marketing and providing legal services, such as Thomson Reuters, Microsoft, Elite Enterprise and Google Analytics
  • Event organisers (if we are organising an external event which you are attending)
  • Relevant regulators, including the Information Commissioner's Office in the event of a personal data breach
  • Other companies owned or jointly owned by Brodies LLP
  • Potential or actual purchasers of any part of our business or assets, or other third parties in the context of a possible transfer or restructuring of our business

How long we keep your personal information

Where we use your personal information for marketing purposes we will retain your personal information for so long as we have your consent to do so (where we use your personal information with your consent in order to send you marketing messages) or, in other cases, for so long as we have a legitimate business or commercial reason to do so (unless you ask us to stop).

Where you withdraw your consent to receiving marketing materials or otherwise ask us to stop marketing we will add your details to a suppression list which ensures that we remember not to contact you again.

For further information as to how to withdraw your consent or to ask us to stop other marketing activities see Withdrawing consent using your information and Objecting to how we may use your information.

If you withdraw your consent to receiving marketing materials or ask us to stop our marketing activities, we will still communicate with you for other purposes in the normal course of any other relationship we may have with you.

International transfers

As a law firm, we hold all personal information concerning our clients and their affairs within the United Kingdom. We do work with agents and service providers who we use to help us with marketing and providing legal services, such as Thomson Reuters, Microsoft, Elite Enterprise and Google Analytics, who may process your personal information on our behalf outside the EEA. If your information is processed outside the EEA, we will ensure that it is protected to the same standards as if it were being processed within the EEA by putting in place a contract with our agents and service providers that provides adequate safeguards or using service providers that are certified on the US Privacy Shield framework.