IP, Technology & Data

…following on from my posts about using a competitor’s brand as a Google Adword (or indeed as a keyword in any online advertising system) Martin and I have come up with some new lingo.

BAdword” an Adword that is a competitor’s brand or trade mark.

If you like this then you will probably like Wired’s Jargon Watch Section. Here is a link to the April 2010 Jargon Watch.

IP and Technology