I have an article in this month’s edition of The Grocer, looking at recent changes to the regulation of non-paid for online advertising.
Non-paid for advertising (such as an organisation’s own website, or its use of social media networks) now comes within the remit of the Advertising Standards Agency (ASA).
The ASA has issued a number of decisions which emphasise that the same rules that apply to paid-for offline advertising also apply to the use of social media and websites. Whilst this article looks at decisions involving companies in the food and drink industry, the principles behind the decisions are applicable to all organisations.
You can read the article by following this link.
On February 22, 2012