Rewards4 is the leading loyalty scheme operator in the UK sports industry. It developed a platform and a currency that connects clubs to their fans; fans to brands and sponsors; and retail and betting partners to valuable consumers through their sporting passion.
Sports covered by the extensive rewards and loyalty programmes include: horseracing, football, golf, cricket, rugby union and rugby league. Rewards4’s list of partner organisations includes The Jockey Club, Arena Racing Company, Everton FC, the Rugby Football League, Leicester Tigers, Saracens, Leeds Rhinos, Warrington Wolves, Lancashire, Durham, Hampshire, Glamorgan, Worcestershire County Cricket Clubs and the Barmy Army.
Members of the Rewards4 loyalty programmes collect points through purchases of tickets, season tickets, memberships and merchandise with their favourite club or sport, as well as with over 4,500 retail partners and specific bookmaker partners. Points can then be redeemed by members with their favourite racecourse, club or sport to save money when they buy their next ticket, season ticket or membership, or purchase of a new club home shirt.
Key highlights
- We advised on the revamp of the loyalty scheme terms and conditions.
- We developed new privacy language.
- We advised on the terms of various contracts with commercial organisations, including English premier league football club, Everton FC.
Outcome
We provide ongoing data protection compliance programme support for Rewards4 and, as part of that work, we advised on the revamp of the loyalty scheme terms and conditions, the development of new privacy language and the terms of various contracts with other commercial organisations, including English premier league football club, Everton FC.
Contributors
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