There is a strong financial incentive for businesses to market products as environmentally-friendly. Indeed, in a recent study it was reported that 57% of all consumers are willing to change their purchasing habits to reduce their negative environmental impact. However, regulatory authorities such as the ASA and the CMA are demonstrating a heightened focus on corporate marketing practices relating to environmental credentials. There is now heightened regulatory scrutiny on marketing claims and we are witnessing more robust enforcement action against non-compliant marketing claims.
This session covered the following:
- the regulatory framework: ASA and working arrangements with statutory bodies;
- what does the CAP Code permit in relation to environmental claims?;
- what is meant by a full lifecycle analysis and what type of documentation do advertisers need to exhibit?;
- what is the enforcement climate in light of recent ASA guidance?; and
- what can we expect from the CMA probe into the FMCG sector?
Contributor
Grant Strachan
Partner
