Cyber Bytes: A focus on reputation management

In the fourth Cyber Bytes session, we are joined by Marie Burman, Associate Partner at corporate communications, public affairs & data strategy business Dram Communications.

Marie talks about how crises can make or break an organisation’s corporate reputation, and the crucial role of an effective communications plan in an increasingly digitised world including:

• the ability for a business to deal with a crisis and how this can shape and influence its corporate reputation;
• how social media has changed crisis communications;
• the importance of a robust internal crisis management plan and team;
• developing a communications strategy that informs, reassures and drives action; and
• avoiding mis-management and making a bad situation worse.