
Robert Asher
Bob is recognised as one of the world's leading hospitality lawyers, having more than 25 years' experience representing owners, operators, and lenders in transactions related to the hotel industry. He has been involved in many of the most significant luxury hotel transactions in recent times, and has closed transactions in more than 80 countries. He has particularly strong experience in the Middle East and Africa.
Bob has unrivalled experience with branded residential and mixed-use projects with hotel branding, and has assisted several major hotel groups with developing their branded residential products and form agreements. He has experience with nearly every hotel brand and many portfolio owners, and regularly assists clients in both operator selection tenders and has served as an expert arbitrator in operator-owner dispute resolution.
Living Brodies' values
Clients value Bob's in-depth industry knowledge and collaborative approach.

Rankings
- Ranked individual for Hotels & Leisure in Chambers UK 2024.
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He is a fantastic hospitality counsel with ample experience across multiple fronts.
Chambers UK 2025
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Robert is a great resource for our company. He is a strong advocate and also very practical.
Chambers UK 2024
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He is super-responsive and very knowledgeable.
Chambers UK 2024
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He is an excellent professional.
Chambers UK 2023